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North Cape Coastal Drive Survey Thank you for venturing out on our North Cape Coastal Drive and taking part in our Dream Vacation draw. We hope you had a chance to enjoy our beautiful scenery and great outdoors. We would like to congratulate Greg McClinchey and his family from Ontario, for winning our $3000 Dream Vacation for 2006. They plan to return to PEI in the summer of 2007 to enjoy golfing/Deep Sea fishing/pottery making and much more). At this time we would also like to give YOU the opportunity to WIN $50 cash!!!!! All we ask is for you to fill out the survey by July 3rd, 2007. We wish you luck and thank you in advance for taking part in another great opportunity. We look forward to sending you a $50 cheque with name on it. 1: How did you plan your visit to PEI? Internet Visitor's Guide Travel Agency Family/Friends Other: 2: Did you originally plan to include the North Coast Coastal Drive in your trip/vacation? Yes No 3: Did you complete the entire drive? Yes (Go to Question #8) No (Go to Question #4) 4: Did you take part in the 20/20 promotion? Yes No 5: How did the 20/20 promotion influence your decision? Interest in incentive offered Timing of promotion coincided with planning or with actual visit New information about Drive and activities/products discovered through promotion Promotion was compatible with trip plans/expectations Slogan/message of promotion was attractive Other: Part 2: Visitor Experience of the Drive Listed are different features of the Drive. Please rate the features of the Drive for their level of usefulness for exploring the Drive using the following scale: not helpful, of little help, helpful, very helpful:   Not Helpful Of Little Help Helpful Very Helpful 8: Navigational/Highway Signs 9: Kiosks 10: Pull-Outs 11: Drive Map 12: Comments: 13: How would you rate the conditions of the roads/highways in PEI? Poor Fair Good Excellent 14: Did you spend the night during your visit to PEI? Yes No Listed are different services and activities of the Drive. For each item names, please rate the overall experience for the quality of service as either poor, fair, good or excellent. If you did not have a service experience for the activity, just skip over it.   Poor Fair Good Excellent N/A 16: Food/Restaurant Services 17: Comments   Poor Fair Good Excellent N/A 18: Accommodation(s) 19: Comments   Poor Fair Good Excellent N/A 20: Attractions 21: Comments:   Poor Fair Good Excellent N/A 22: Festival/Event 23: Comments   Poor Fair Good Excellent N/A 24: Visitor Information Services 25: Comments 26: How would you rate your overall level of satisfaction with the Drive based on the following scale (not satisfied, somewhat satisfied, satisfied, very satisfied) Not Satisfied (go to question 36) Somewhat Satisfied (go to question 36) Satisfied (go to question 37) Very Satisfied (go to question 37) 27: Comments 28: If not or somewhat satisfied, what was missing? (go to question 37) 29: If satisfied or very satisfied, what were key positive experiences which influenced your satisfaction? 30: Would you come back? Yes No 31: If yes, why? 32: If no, why not? Part 3: Visitor Profile 34: Please identify reason for visit to PEI: Vacation Visiting Family or Friends Convention or conference (either personal or business) For specific event or festival Business Other: 35: Please indicate your timeframe for your visit to PEI: One day only Two days Three to five days More than five days 36: Are you a first time visitor to Western PEI? Yes No 37: What was your original destination for your trip to PEI? (town, village or area) 38: What activities/type of experience would you like to have on your next visit to PEI? Fishing Expedition (Tuna/Lobster/Deep Sea) Lighthouse Tour Dinner Theatre Circuit Confederation Trail Excursions Historic Church Tour Wind Farm Petting Farm Irish Moss Demonstration Provincial Beaches Activity Days Culture and Heritage Tour Museum Tour Please identify, province, state area or country of origin (from list): 40: Canada Atlantic Provinces (NB-NFLD-PEI-NS) Quebec Ontario Western Canada (BC - Alberta - Sask - Man) Yukon and territories 41: United States: New England States (Connecticut - Maine - Massachusetts - New Hampshire - Rhode Island and Vermont) Other: 42: International: 43: Mode of Transportation to PEI: Air Water Highway Please indicate number in travelling party 45: Number of Adults 46: Number of Children 47: Listed are categories with monetary values for indicating total trip expenditures. Please indicate the category that is closest to the amount of total expenditures or total planned expenditures for your trip to PEI. Less than $500 $500 to $1000 $1000 or more 48: Listed are different levels of education, please indicate the level that is closest to your level of education. Less than high school Some high school High school diploma Some college College diploma or degree Some university University degree of diploma Post university studies 49: Listed are categories of ages, please indicate the age category that is closest to your age. Less than 21 21 to 30 31 to 41 41 to 50 51 to 60 61 or older 50: Total household income Less than $25 000 $25 000 to $34 999 $35 000 to $44 999 $45 000 to $54 999 $55 000 to $64 999 $65 000 to $74 999 More than $75 000 Progress:

Summerside

Evangeline

O'Leary & Mill River

West Point & Miminegash

Tignish & North Cape

Alberton & Northport

Tyne Valley & Lennox Island

Miscouche